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Germany’s ESE Kongress 2015 Chooses McObject CEO as Speaker

September 22, 2015 — McObject® announced that Embedded Software Engineering (ESE) Kongress 2015, one of Europe’s largest embedded systems technology conferences, has chosen McObject CEO and Co-Founder Steve Graves as a speaker at this year’s event, to be held in Sindelfingen, Germany on November 30 through December 4, 2015.

Graves’ presentation, titled “Dynamic Memory Allocation – Justifiably Taboo?” deals with the somewhat controversial questions of whether embedded systems developers should rely on the C and C++ languages’ ability to hand out memory resources to application processes as needed, at run-time. It weighs dynamic allocation’s benefits – primarily convenience – against its risks, which include memory leaks, fragmentation and unpredictable performance. The talk leads to an understanding of the technique as a “blunt tool” and presents more precise and safer alternatives in the form of custom allocators that match specific allocation patterns.

“Dynamic Memory Allocation – Justifiably Taboo?” is scheduled for December 1 at 5:35 p.m. at the Congress Center Stadthalle in Sindelfingen.

About ESE Kongress

The Embedded Software Engineering Congress is a joint event of MicroConsult and ELEKTRONIKPRAXIS, focusing on issues and challenges in developing device and system software for industrial applications, automotive engineering, automation, drives, measurement systems, communication systems as well as consumer electronics and medical devices. For ESE 2015, the advisory council has put together a program from more than 220 abstracts submitted in the Call for Papers process, comprising 15 compact seminars and more than 100 presentations. The congress is accompanied by an extensive exhibition with more than 50 companies.

For details on ESE Kongress 2015 see

About Steve Graves

Steve Graves co-founded McObject in 2001. As the company’s president and CEO, he has both spearheaded McObject’s growth and helped the company attain its goal of providing embedded database technology that makes real-time and embedded systems smarter, more reliable and more cost-effective to develop and maintain. Prior to McObject, Graves was President and Chairman of Centura Solutions Corporation, and Vice President of Worldwide Consulting for Centura Software Corporation (NASDAQ: CNTR); he also served as President and Chief Operating Officer of Raima Corporation. Graves is a member of the advisory board for the University of Washington’s certificate program in Embedded and Real Time Systems Programming.

About McObject

Founded by embedded database and real-time systems experts, McObject offers proven data management technology used across a wide range of industries and market segments. McObject counts among its customers industry leaders such as BAE Systems, TradeStation, Siemens, Philips, EADS, JVC, Pentair, F5 Networks, CA, Motorola and Boeing. McObject, based in Federal Way, WA, is committed to providing innovative technology and first-rate services to customers and partners. The company can be reached at +1-425-888-8505.


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