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Genesis Microchip to Integrate McObject’s Database in Embedded Software Applications

September 17, 2003 — McObject LLC today announced that Genesis Microchip, a leading provider of display image processors, has chosen to license McObject’s eXtremeDB in-memory database system for use in its Flat-Panel Television applications.

Within an electronic programming guide, eXtremeDB facilitates optimal database designs, supports reliability and data integrity, and makes possible efficient data retrieval and storage. eXtremeDB’s tiny footprint – approximately 100K RAM – enables its use in resource-constrained embedded systems, and the database’s streamlined design and in-memory deployment deliver the zero-latency performance required for consumer electronics.

(eXtremeDB’s role in EPG designs was previously highlighted in an Electronic Engineering Times article and in a white paper available from McObject’s Web site).

eXtremeDB gave us the performance and flexibility we required to manage the complex data in our applications,” said Anders Frisk, executive vice president and COO of Genesis Microchip.

“To offer richer end-user experiences, consumer devices typically must manage much larger volumes of more complex data. eXtremeDB helps companies like Genesis Microchip reduce development time while ensuring the responsiveness demanded by customers,” said Steve Graves, McObject CEO.


About Genesis Microchip

Genesis Microchip Inc. (Nasdaq: GNSS) is a leading provider of image processing systems enabling superior picture quality for a variety of consumer and PC-display products. Featuring Genesis Display PerfectionTM technologies and Emmy-award winning Faroudja® video technology, Genesis system-on-a-chip solutions are used worldwide by display manufacturers to produce visibly better images across a broad set of devices including flat-panel displays, digital TVs, digital CRTs, projectors and DVD players/recorders. The Genesis technology portfolio features analog and mixed signal System-on-a-chip design, DCDi® by Faroudja deinterlacing, TrueLifeTM video enhancement and IntelliCombTM video decoding and includes over 135 patents. Founded in 1987, Genesis supports its leading brand-name customers with offices in the U.S., Canada, India, Taiwan, Korea, China and Japan. For more information about Genesis Microchip Inc. or Genesis Display PerfectionTM technologies, please visit


About McObject

McObject, based in Issaquah, WA, is committed to building data management technology that makes intelligent devices smarter, and to providing first-rate support and consulting services to customers and partners. McObject counts among its customers such industry leaders such as DaimlerChrysler, Tyco Thermal Controls, and DTN. With more than 30 years experience in compilers, real-time systems, embedded data management and kernel level device-driver development, McObject’s founders are well-suited to deliver database technology that becomes as ubiquitous as computing itself. The company can be reached at 425 831 5964, or visit

McObject and eXtremeDB are registered trademarks of McObject LLC. All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners.